Proper Identity Management on Online Platforms
Human beings value the internet as a platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Most of us use the internet for advertising products and services. There are those who build brands using online presence. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.
Creating an identity for your name online is not difficult. However, managing that profile and what to appear when searched is not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This poses a problem. You want some parts of your identity revealed while others to be hidden. How can you achieve this?
Online identity management is a field that works hand in hand with search engine optimization. With search engines, it is possible to customize what appears after searching. This can enable you to dictate what appears if your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. From the cases, information about his life was revealed. His images were not spared either. The problem arises when it comes to searching the person. When searched, information about his court cases and outcomes is revealed predominantly. Part of the information are photographs of the person while in custody.
There is definitely an identity issue in Michael Bullard situation. Is it possible for him to control what appears on search engines? Can he determine what aspects to appear and what not to appear? There is a solution to this. You can simply optimize what appears under your name on any of the popular search engines. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.